Amber McCarty

Your Town deserves to be seen. I help you tell it with strategy and soul.

Putting
Small Town back on the MAP

Exploring Local Stories. Elevating Small Towns.

Welcome to my corner of Minnesota! I’m Amber — a storyteller, traveler, and community connector who helps people discover hidden gems and helps small towns shine online. From family-friendly adventures to local events and business collaborations, my mission is simple: to showcase the beauty, creativity, and heart found right here in our hometowns.

Whether you’re a traveler looking for your next getaway or a local business ready to grow your visibility, you’re in the right place.

Learn more

Hi, I’m Amber McCarty

Connector. Creative. Small-town Marketing

Supporting a missions trip with games
Showcasing local businesses to share with the word
I believe that when people feel connected—to their town, to their purpose, and to each other—something powerful happens. Businesses grow. Ideas catch fire. Communities show up. And that’s what I’m here to help create.
I live in a small town, raise three amazing kids, and pour my energy into showing them what’s possible when you build a life full of meaning, collaboration, and courage. I’m not just building a brand—I’m living a story they can be proud of.
Through community-driven campaigns, creative strategy, and bold collaborations, I help small businesses and towns stop waiting for attention—and start creating it. My approach isn’t about copying big cities or chasing trends. It’s about using what we already have—our people, our places, our pride—and turning it into something unforgettable.
I work with business owners, creatives, and city leaders who care deeply but feel stuck. Together, we ask better questions, uncover what makes you unique, and design experiences that bring your community together in new, exciting ways.
Because when a town thrives, so do the people in it—including the kids watching from the sidelines, learning what it looks like to lead with heart.
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